New opportunity

GENERATIVE AI CREATIVE CONTENT EXECUTIVE

PEDRO GROUP PTE LTD · Singapore

About this role

Create generative AI visual content for PEDRO’s fashion campaigns, social channels, digital platforms and retail, while maintaining the brand’s aesthetic. Lead AI-led visual development from concept through execution, producing imagery, video, motion content and other visual assets.

Responsibilities

Collaborate with art directors, graphic designers, photographers, videographers and producers. Integrate generative AI into photography, video, design and post-production workflows, and develop visual concepts, treatments and content variations efficiently.
Adapt existing campaign and product assets into new formats, particularly AI-generated video and motion. Use generative AI to respond to cultural, social and market trends and extend the value of brand assets.
Establish and evolve PEDRO’s generative AI visual language. Develop guidelines, workflows, prompts and best practices for consistent, high-quality output, and build AI capabilities across the creative team.
Test emerging generative AI tools and workflows to improve creative output and production efficiency. Track visual trends and content formats, and recommend relevant tools and techniques.

Requirements

Minimum 3 years’ experience in creative content, design, multimedia or a related field, plus a diploma or degree in a relevant creative discipline.
Hands-on experience with generative AI image and/or video tools such as Higgsfield AI, Midjourney or Kling AI; a strong creative portfolio; and an understanding of visual composition, storytelling, art direction and brand aesthetics.
Ability to work independently and collaboratively in a multidisciplinary team, with a curious, experimental and proactive approach to emerging AI technologies.

Preferred

Experience in photography, digital imaging or retouching, videography, video editing, graphic design, motion graphics or animation. The full-time role is listed in Singapore.

For full details about this role, click “Apply on company site” to view the employer’s original posting.

Skills for this role

Generative AIAI image generationAI video generationHiggsfield AIMidjourneyKling AICreative content creationVisual compositionStorytellingArt directionBrand aestheticsPrompt developmentPhotographyDigital imagingRetouchingVideographyVideo editingGraphic designMotion graphicsAnimationCreative collaboration

Checking your profile…

Preparation suggestions, not the employer’s actual interview questions. Always check the original posting for current requirements.

Understand the role

What matters most

Lead AI-led visual production
Conceptualise and produce imagery, video, motion and other content for PEDRO campaigns, social channels, digital platforms and retail, taking visual development from concept through execution.
Maintain PEDRO’s visual identity
Keep AI-generated work aligned with PEDRO’s aesthetic and brand DNA while establishing a GenAI visual language, prompts, guidelines and workflows for consistent output.
Integrate AI into creative production
Work with art directors, designers, photographers, videographers and producers to use GenAI in photography, video, design and post-production, and develop concepts and variations efficiently.
Extend existing brand assets
Transform campaign and product assets into new formats, particularly AI-generated video and motion, and use GenAI to respond to cultural, social and market trends.
Evaluate tools and share practices
Test emerging GenAI tools and workflows for creative quality and production efficiency, recommend relevant techniques, and build AI knowledge across the creative team.

Likely challenges to think through

Novelty versus brand consistency
Preparation hypothesis: Experimental outputs may be visually striking without feeling like PEDRO. Prepare to explain how you would judge composition, storytelling and brand fit, then turn successful choices into reusable guidelines.
Fast adaptation versus output quality
Preparation hypothesis: Responding to trends and converting existing assets into motion may demand quick variations without losing product or campaign fidelity. Prepare an example workflow for selecting source assets, creating variants and reviewing the results.
New tools versus established workflows
Preparation hypothesis: A promising GenAI technique may not fit smoothly into photography, video or post-production work. Prepare to describe a small test, how you would compare its output and efficiency with the current approach, and how you would share useful findings with collaborators.

Practice your answers

Technical practice

Suggested practice: How would you take a PEDRO GenAI visual concept from brief to finished campaign content?

What to coverPreparation suggestion: Explain how composition, storytelling and art direction would shape the concept, then describe the iterations needed to preserve PEDRO’s aesthetic through execution. Distinguish creative decisions from production steps.

Suggested practice: How do you develop and refine prompts for AI imagery or video?

What to coverPreparation suggestion: Use an image or video tool you know to explain how you set visual direction, compare outputs and refine a prompt. Discuss the trade-off between generating variations quickly and maintaining consistent quality.

Suggested practice: How would you turn an existing product or campaign asset into AI-generated motion?

What to coverPreparation suggestion: Describe a treatment that extends the source asset while keeping the product and brand presentation coherent. Explain what you would inspect in the resulting motion and where editing or retouching might help.

Suggested practice: How would you adapt one visual idea across campaigns, social, digital and retail?

What to coverPreparation suggestion: Explain which elements of the concept should remain recognisable and which could vary by format. Address how you would assess composition and storytelling in each adaptation.

Suggested practice: Where would GenAI fit into an existing photography, video or design workflow?

What to coverPreparation suggestion: Map a plausible handoff between AI concept development, source-asset production and post-production. Explain when collaboration with art directors, designers, photographers, videographers or producers would improve the result.

Suggested practice: How would you establish a consistent GenAI visual language for PEDRO?

What to coverPreparation suggestion: Describe how prompts, reference outputs, guidelines and review criteria could capture a recognisable aesthetic. Explain how you would allow creative variation without losing consistency.

Suggested practice: How would you troubleshoot AI output that misses the intended visual direction?

What to coverPreparation suggestion: Separate problems with composition, product depiction, motion and brand fit before choosing whether to revise prompts, change source material or use post-production. Explain how you would decide when to stop iterating.

Suggested practice: How would you evaluate an emerging GenAI tool for the creative team?

What to coverPreparation suggestion: Propose a small comparison using relevant image or video tasks and criteria such as visual quality, controllability and production efficiency. Explain what evidence would justify recommending a new tool or workflow.

Suggested practice: How could GenAI help respond to a cultural or social trend without losing PEDRO’s aesthetic?

What to coverPreparation suggestion: Describe how you would translate a timely observation into a visual treatment and content variations. Discuss the trade-off between speed, relevance and consistency with the brand’s existing assets.

Behavioural practice

Suggested practice: Tell me about a time you aligned different creative specialists around a visual direction.

What to coverPreparation suggestion: Give the situation, your actions in working through different perspectives and the result. Focus on your contribution to a multidisciplinary creative process rather than claiming sole ownership.

Suggested practice: Describe a visual project you drove independently from concept to execution.

What to coverPreparation suggestion: Set out the brief, decisions you made without close direction and the finished result. Explain when you sought input and how it changed the work.

Suggested practice: Tell me about a time you experimented with an unfamiliar creative technology.

What to coverPreparation suggestion: Describe what prompted the test, how you assessed its output and what you learned. Include the result even if the experiment did not become part of the final workflow.

Suggested practice: Give an example of producing relevant content under a tight turnaround.

What to coverPreparation suggestion: Explain the situation, how you prioritised variations or production steps and the result. Address how you protected visual quality while responding quickly.

Suggested practice: Describe a time you helped colleagues adopt a new creative method.

What to coverPreparation suggestion: Explain the team’s starting point, what guidance or examples you shared and the outcome. Connect the example to the role’s responsibility to build GenAI knowledge across the creative team.

Sharpen your knowledge

Topics to prepare

Visual composition and storytelling
The posting explicitly requires these alongside art direction. Exercise: compare two treatments for a fashion-product image and explain how framing, focal point and sequence change the story.
PEDRO brand aesthetics
The role must maintain PEDRO’s aesthetic and develop a consistent GenAI visual language. Exercise: draft criteria for assessing whether a proposed image fits a brand, and list what you would need to confirm with the art director; the posting does not define a precise visual style.
Content across formats
The role covers campaigns, social, digital and retail, including imagery, video and motion. Exercise: map one visual concept to those four contexts and identify what should remain consistent versus what needs to change.
Creative workflow integration
The posting calls for collaboration with art directors, designers, photographers, videographers and producers. Exercise: sketch where GenAI could enter a photography-to-post-production workflow, including review and handoff points.
Tool and trend evaluation
The role involves testing emerging tools and recommending relevant techniques. Exercise: define a short comparison of two GenAI approaches using output quality, brand consistency and production effort as criteria; these criteria are a preparation suggestion, not stated employer requirements.

Skills to revise

Generate and refine visual concepts
Hands-on GenAI image and/or video experience is required; Higgsfield AI, Midjourney and Kling AI are examples in the posting. Exercise: use a tool you know to produce two variations from one fashion-content brief, then explain the prompt changes and visual trade-offs.
Adapt an asset into motion
The role specifically calls for transforming existing campaign and product assets, particularly into AI-generated video and motion. Exercise: with an asset you have permission to use, plan and test a short motion treatment that preserves recognisable product details.
Write a visual treatment
Developing concepts, treatments and content variations is an explicit responsibility. Exercise: write a one-page treatment covering the idea, visual direction, intended formats and two variations, then describe how you would take it from concept to execution.
Document repeatable prompts and checks
The role calls for guidelines, workflows, prompts and best practices that support consistent output. Exercise: turn one generation experiment into a reusable prompt pattern and a brief visual-quality checklist; present it as a proposed approach, not an existing PEDRO standard.
Explain creative decisions through portfolio work
A strong creative portfolio is an explicit requirement. Exercise: rehearse a walkthrough of a relevant piece of your work, if available, covering the brief, your contribution, iterations, final visual decisions and what you would improve.

Your preparation checklist

Select portfolio examples
The posting requires a strong creative portfolio and hands-on AI image and/or video experience. Choose work you can discuss, noting the tools used, your contribution, and decisions about composition, storytelling and art direction.
Rehearse a concept-to-execution walkthrough
The role leads AI-led visuals for campaigns, social, digital and retail while maintaining PEDRO’s aesthetic. Prepare one project walkthrough from brief and visual treatment through iterations, production and final assets.
Sketch a PEDRO visual treatment
As a preparation exercise, draft a one-page concept for fashion imagery and motion, with a mood, composition choices and format variations. Label your interpretation of PEDRO’s aesthetic as a proposal, not an existing brand guideline.
Plan an asset-adaptation exercise
The posting emphasises turning campaign and product assets into AI-generated video and motion. Using an asset you have permission to use, prepare a short storyboard showing how one image could become motion content without losing product clarity.
Document a collaborative workflow
Outline how you would work with art directors, designers, photographers, videographers and producers. Include sample prompts, review points and quality checks for integrating AI into photography, video, design and post-production.
Prepare evidence of experience and experimentation
Have a concise record of relevant experience, creative education and any preferred production skills you can substantiate. Add one tool or workflow test you have actually done, explaining what changed in output quality or efficiency.
Bring role-specific questions
Ask how PEDRO defines its visual language, which existing assets are priorities for adaptation, how the creative team reviews AI output, and where new tools could most usefully fit its workflow.

Availability last checked: 4 Nov 2026. Status can change after a check; confirm on the employer’s website. Report an issue · Our checking policy

KEEP EXPLORING

Similar AI jobs

Related skills and specializations in Singapore. Matched to this role, not your profile.

Explore more jobs

Finding similar opportunities…