Technical practice
How would you map an SEO operator’s current workflow before proposing automation?
What to coverSuggested answer focus: Ask operators to walk through actual tasks, inputs, decisions, handoffs and exceptions, then check the map with them. Explain how you would distinguish a recurring bottleneck from an isolated frustration.
How would you decide whether a manual task is a useful AI automation opportunity?
What to coverSuggested answer focus: Consider frequency, effort saved, consistency of inputs, judgement required and the consequences of errors. Explain when a simpler workflow change or conventional automation would be preferable to an AI agent.
How would you build a working proof-of-concept for a repetitive SEO or GEO workflow?
What to coverSuggested answer focus: Define one narrow task and a demonstrable outcome before choosing no-code, low-code, prompt engineering or lightweight scripting. Show how an operator would review the output and what the prototype would need to prove before handoff.
How would you design and refine a prompt used in a recurring marketing workflow?
What to coverSuggested answer focus: Specify the task, available context, expected output and boundaries, then test the prompt against varied real-world inputs. Explain how you would record failures and revise the prompt without treating a few good examples as sufficient evidence.
When would you use an agent framework rather than a straightforward workflow in a prototype?
What to coverSuggested answer focus: Compare a multi-step agent approach with a more predictable sequence of automation steps, using the task’s decision-making needs and failure modes. The posting names n8n and similar tools as possible approaches, not as mandatory choices.
How would you evaluate whether an MVP actually reduces manual effort?
What to coverSuggested answer focus: Establish the current workflow as a baseline and test the prototype on representative tasks with operator feedback. Consider time saved alongside output quality, required review and failures that could erase the benefit.
What would you document when handing a prototype to product and engineering?
What to coverSuggested answer focus: Describe the current and proposed workflows, inputs and outputs, system logic, decision points and known exceptions. Make clear which behaviours the prototype demonstrates and which requirements still need confirmation for a reliable build.
How would you maintain a prioritised backlog of automation opportunities across the SEO organisation?
What to coverSuggested answer focus: Capture each opportunity’s pain point, affected users, expected value, uncertainty and feedback. Explain how you would revisit priorities when operators’ needs or available AI tools change.
How would you decide whether a newly available AI or workflow tool is worth testing for this team?
What to coverSuggested answer focus: Start with a documented operator problem rather than the novelty of the tool. Suggest a small comparison against the existing approach that examines practical usefulness, reliability and handoff implications.
Behavioural practice
Tell me about a time you uncovered a workflow pain point that was not obvious at first.
What to coverSuggested answer focus: Use a real situation, the conversations and process-mapping actions you took, and the recommendation that resulted. State what you learned from checking your understanding with the people doing the work.
Describe a time stakeholders disagreed about which improvement to prioritise.
What to coverSuggested answer focus: Give the situation, how you gathered and weighed their feedback, and the decision or recommendation you made. Explain the result without claiming consensus if there was none.
Tell me about a time you translated an operational need into something a technical team could act on.
What to coverSuggested answer focus: Describe the original need, how you clarified the workflow and requirements, and how you communicated them. Include the result and any clarification or rework that remained necessary.
Describe a time feedback changed a prototype or proposed solution you were developing.
What to coverSuggested answer focus: Use a real example to explain the initial approach, the feedback you received and what you changed. State the observed result, including any limitations you could not resolve.