Technical practice
How would you define a north-star CX vision and turn it into a roadmap for an AI-enabled service?
What to coverThe posting calls for a CX vision, experience principles and strategic roadmaps. Suggested preparation: explain how you would connect customer needs and business goals to principles, prioritised initiatives and measures of progress.
How would you use journey mapping and service design to identify AI opportunities?
What to coverThe role includes mapping journeys, defining future-state experiences and finding opportunities across journeys and operations. Suggested preparation: describe how you would identify friction, examine the surrounding service and decide which changes create value.
How would you build a business case and measure whether an AI experience delivers value?
What to coverThe posting names ROI, adoption, trust, task completion, containment, fallback performance, revenue impact and operational efficiency. Suggested preparation: discuss baselines, metric selection and trade-offs between business value and customer experience.
What would an experience-governance framework for AI adoption need to address?
What to coverThe role calls for responsible, scalable and measurable adoption aligned with business, product, technology, risk and financial goals. Suggested preparation: explain how you would set experience principles, review outcomes and adjust the approach when evidence reveals a risk or unmet need.
How would you decide whether AI should assist, augment, automate or escalate a task?
What to coverThe posting explicitly calls for AI capability mapping across generative AI, conversational AI, copilots, automation and agentic workflows. Suggested preparation: compare user benefit, task complexity, potential harm and the need for human judgment when framing use cases.
How would personas and mental models inform a multi-turn AI interaction?
What to coverThe role includes personas, behavioral models, interaction scenarios, information architecture and dialogue flows. Suggested preparation: explain how user expectations shape what the system asks, remembers, displays and clarifies across turns.
How would you design and assess reusable prompting frameworks and interaction patterns?
What to coverThe posting calls for prompting frameworks, prompt libraries and reusable generative-AI interaction patterns. Suggested preparation: discuss consistency, appropriate constraints and testing patterns against representative user tasks rather than treating a prompt as sufficient on its own.
How would you design containment, fallback and human handoff in an AI conversation?
What to coverThe role explicitly includes containment strategies, fallback mechanisms, escalation pathways and human handoff experiences. Suggested preparation: explain when the system should stop trying, how it should communicate limitations and what context should carry into a handoff.
How would you collaborate with engineering on agentic function schemas and function-calling flows?
What to coverThe posting calls for designing agentic function schemas and working with engineering on assistants and autonomous agents. Suggested preparation: describe how to specify user intent, required inputs, expected responses and failure paths while checking that actions remain understandable to users.
How would you evaluate an AI experience before and after launch?
What to coverThe role includes simulations, hallucination audits, AI behavior assessments, usability tests, evaluation datasets and benchmarks for accuracy, relevance, safety and trust. Suggested preparation: explain how you would select representative cases, combine output assessment with user testing and use findings to guide changes.
Behavioural practice
Tell me about a time you aligned stakeholders around an experience strategy.
What to coverThe role requires alignment across business, product, technology, risk and financial goals. Suggested practice: use a real situation to explain the competing priorities, your actions to reach a decision and the resulting outcome.
Describe a time journey or service research changed your initial recommendation.
What to coverThe posting calls for journey mapping, service design and future-state experience definition. Suggested practice: recount the initial assumption, what the research revealed, how you responded and the result.
Tell me about a time you raised a trust, usability or accessibility concern in a technology initiative.
What to coverThe role calls for AI solutions that are usable, accessible and responsible, alongside measures of user trust. Suggested practice: describe the concern, how you worked with others to address it and what happened.
Describe a time you led a client discovery discussion or innovation workshop.
What to coverThe posting includes client discovery, AI innovation workshops, pitches and representing design in client discussions. Suggested practice: give a real example of the situation, how you surfaced needs or challenged assumptions and the outcome.
Tell me about a time evaluation findings led you to revise an experience design.
What to coverThe role includes usability testing, AI behavior assessment and measures of experience performance. Suggested practice: explain the evidence, the change you led and the observed result, distinguishing observed findings from expectations.