New opportunity

Generative AI Artist

Purplle.com · Mumbai, India

About this role

Lucid @ Purplle is hiring a full-time, non-remote Generative AI Artist in Mumbai to create finished images and videos for its brands. The artist will own visual output end-to-end across campaigns, social content, brand films and pitch materials, using generative AI tools alongside artistic judgment and craft. The role sits within Lucid’s core creative team and involves work across multiple brands and projects.

Responsibilities

Translate briefs into visual direction, references, looks, styles and moods; generate, iterate and finish image and video assets, including key hero frames or sequences.
Maintain a consistent look and feel for assigned brands with brand and creative leads. Build prompt libraries, brand style references and visual systems, and help maintain a shared archive of work and working files.
Test new models and tools, share useful findings and incorporate them into creative workflows. Collaborate with writers, directors, designers, producers, other artists and, where relevant, external partners.
Uphold the quality of published AI-generated work while balancing distinctive craft with speed, clarity and follow-through.

Qualifications

The listing specifies 3–5 years of required experience, while the role description says candidates are considered across levels based on portfolio and judgment rather than years.
A portfolio showing finished work rather than raw model outputs, a range of visual looks, and both image and video work with intentional pacing. Where relevant, candidates should explain the brief, process and their contribution.
Hands-on fluency with current generative AI tools for images and video; comfort with references, decks, reviews, revisions and deadlines. Strong attention to composition, light, pacing and timing, and the ability to incorporate stakeholder feedback without losing the core idea.
A background in photography, cinematography, design, illustration, motion or fine art is a plus, not a requirement.

For full details about this role, click “Apply on company site” to view the employer’s original posting.

Skills for this role

Generative AIAI image generationAI video generationPrompt developmentVisual directionArt directionImage editingVideo editingCompositionLightingVideo pacingBrand designCreative collaboration

Checking your profile…

Preparation suggestions, not the employer’s actual interview questions. Always check the original posting for current requirements.

Understand the role

What matters most

Own finished images and videos
The role takes briefs through visual direction, iteration and final assets for campaigns, social content, brand films and pitches, including hero frames or sequences. Prepare finished still and video examples that show deliberate composition, lighting and pacing—not just raw model outputs.
Keep each brand visually coherent
The artist works with brand and creative leads to maintain a consistent look and feel, supported by references, prompt libraries and visual systems. Prepare to explain how you would preserve a brand’s identity across different formats and projects.
Develop ideas through creative feedback
The role collaborates with writers, directors, designers, producers and other artists, and calls for handling multiple stakeholders’ revisions without losing the core idea. Prepare an example that distinguishes your visual judgment from the changes made in response to feedback.
Make tool learning useful to the team
The artist tests new image and video models, shares useful findings, incorporates them into workflows and helps maintain a trusted archive of working files. Prepare to describe a tool choice in terms of the finished result and whether others could build on the work.

Likely challenges to think through

Craft under competing deadlines
Likely challenge: the team works across multiple brands and projects while valuing both distinctive craft and speed. The trade-off may be how much to refine a frame or sequence before moving on. Prepare to explain how you identify the changes that most improve a deliverable.
Consistency without a single signature look
Likely challenge: the portfolio spans brands, while the listing asks for both brand consistency and a range of visual looks. Prepare to show how references and style decisions can make work recognizable for one brand without carrying the same treatment into every assignment.
Novel tools versus dependable output
Likely challenge: new models may offer compelling effects but complicate repeatable revisions or finishing. Prepare to discuss how you would test a tool against the brief, document what works and retain a reliable path to a finished asset.

Practice your answers

Technical practice

How would you turn a creative brief into a visual direction for a brand?

What to coverThe role calls for translating briefs into references, looks, styles and moods. Suggested preparation: explain how you would select references, present a direction for review and judge whether it answers the brief.

How would you iterate on an AI-generated image until it is finished work rather than a raw output?

What to coverThe posting emphasizes generation, iteration, finishing and artistic judgment. Suggested preparation: describe how you would identify weak results, refine the direction and decide when an image is ready to deliver.

Why does one proposed hero frame work better than another?

What to coverThe artist is expected to design key hero frames and articulate why a frame works. Suggested preparation: compare composition, light, focal point and fit with the intended mood, rather than relying on how impressive the generation looks.

How would you develop an AI-generated video sequence with intentional pacing?

What to coverThe posting asks for video work with attention to pacing and timing, including key sequences. Suggested preparation: discuss shot progression, the duration of moments and how you would review and revise the sequence as a whole.

How would you maintain a distinct, consistent look across assets for one assigned brand?

What to coverThe role owns brand consistency in partnership with brand and creative leads. Suggested preparation: explain how references and a visual system could guide choices across images and video while allowing variation between pieces.

What would you put in a prompt library and shared archive so other artists could use them?

What to coverThe posting calls for prompt libraries, brand style references and a trustworthy archive of work and working files. Suggested preparation: discuss how you would record reusable direction, organize revisions and preserve enough context for a teammate to continue the work.

How would you assess a newly released image or video model for creative use?

What to coverTesting new models, sharing useful findings and incorporating them into workflows are stated duties. Suggested preparation: compare results against a relevant brief, considering visual quality, control, consistency and the time needed to reach a finished asset.

What checks would you make before an AI-generated asset goes out under a brand?

What to coverThe artist is responsible for the quality of published AI-generated work. Suggested preparation: explain how you would inspect visual details, continuity, finish and alignment with the approved direction, then prioritize corrections before delivery.

How would you adapt a visual direction across a campaign, social content, a brand film and pitch material?

What to coverThese are the types of output named in the posting. Suggested preparation: distinguish what must remain recognizable across them from what you would adjust for each piece’s purpose and presentation.

How would you present a finished image-and-video portfolio project and explain your contribution?

What to coverThe posting asks for finished work, a range of looks and, where relevant, a note on the brief, process and individual role. Suggested preparation: choose a project you can walk through from visual direction to revisions and final result, making your own decisions clear.

Behavioural practice

Tell me about a time you handled feedback from multiple stakeholders without losing the core idea.

What to coverThe posting highlights navigating stakeholder feedback while preserving the creative direction. Suggested preparation: use a real situation, explain how you resolved or clarified differing input, and state the result.

Describe a project where you worked closely with people in other creative disciplines.

What to coverThe role collaborates with writers, directors, designers and producers. Suggested preparation: give a real situation, your specific actions to coordinate the visual work, and the outcome.

Tell me about a time you balanced several creative projects with competing deadlines.

What to coverThe team works across multiple brands and projects and values speed, clarity and follow-through. Suggested preparation: describe the situation, how you prioritized and communicated your work, and what resulted.

Describe a time you improved a visual deliverable after a review.

What to coverReferences, reviews and revisions are part of the creative process described in the posting. Suggested preparation: identify the review input, the changes you personally made, and how the final work improved.

Tell me about a time you tested a creative tool or approach and shared what you learned.

What to coverThe role includes testing new models and tools and sharing useful findings with the team. Suggested preparation: use a real example to explain the need, your test and communication, and whether the finding changed the work.

Sharpen your knowledge

Topics to prepare

Visual judgment and craft
Compare two frames and explain which better serves a brief, citing composition and light. This matters because the role calls for artistic judgment behind every frame, not default model output.
Brand consistency across formats
Sketch a visual direction for one hypothetical brand across a campaign image, social post and brand-film frame; identify what stays consistent and what changes. The posting assigns responsibility for a consistent look and feel across brands and formats.
Pacing and timing in video
Review a short video piece shot by shot and mark where a hold, cut or transition strengthens the sequence. The portfolio is expected to include video with intentional pacing, and the role calls out timing.
Creative review and revision
Take a hypothetical brief and two conflicting stakeholder comments; decide which changes preserve the core idea and explain why. The role involves reviews, revisions and feedback from multiple collaborators.

Skills to revise

Generate and refine image and video assets
Using current generative AI tools you know, create one still and one short video from the same brief; document iterations and the choices that improved each final asset. The posting requires hands-on fluency in both image and video generation.
Finish a hero frame or sequence
Take a rough generated frame or sequence to a presentation-ready result, checking composition, light, continuity and timing; show before and after. The artist is expected to design key hero work and deliver finished assets rather than raw outputs.
Build reusable brand references and prompts
As a practice exercise, assemble a small reference set, prompt library and visual-style notes for a hypothetical brand, then use them to produce two coherent looks. Building these resources for assigned brands is part of the role.
Present the brief, process and contribution
Rehearse a concise walkthrough of one finished image and one video piece: brief, visual direction, iterations, your contribution and feedback incorporated. The posting asks for finished portfolio work and, where relevant, notes on process and role.
Test and share tool findings
Run the same visual brief through two current image or video workflows available to you; compare output quality and iteration time, then summarize what is useful to a creative team. The role includes testing new models and tools and sharing useful findings.

Your preparation checklist

Select finished image and video work
Prepare a portfolio with varied visual looks and video pieces with intentional pacing. The posting asks for finished work rather than raw model outputs; add brief notes on the brief, process and your contribution where relevant.
Build an end-to-end project walkthrough
Choose a campaign, social, brand-film or pitch example if available. Show how you moved from the brief through references and iterations to finished assets, including a hero frame or sequence.
Practice a visual-direction exercise
As preparation, take a sample brief and make a short deck of references, mood, style and proposed hero frames. Be ready to explain why specific choices of composition, light, pacing or timing work.
Show how you maintain a brand look
Prepare an example or proposed structure for brand style references, reusable prompts and a visual system. Explain how it would keep assets consistent across formats without making every piece look identical.
Document tool choices and finishing decisions
Prepare a concise comparison of image and video tools you have used, if applicable, with an example of a tested approach. Distinguish generated output from the editing and artistic decisions that made it publishable.
Rehearse a feedback and delivery story
Use a real example, if available, to explain how you handled reviews, revisions and deadlines while preserving the core idea. The role involves multiple stakeholders and projects, so make your decisions and handoffs clear.
Prepare questions for Lucid’s creative leads
Ask how briefs and brand references are shared, who reviews final work, how the team maintains its prompt and working-file archive, and how it balances distinctive craft with speed across brands.

Availability last checked: 5 Nov 2026. Status can change after a check; confirm on the employer’s website. Report an issue · Our checking policy

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