Technical practice
How would you query clickstream and sales data to analyze conversion?
What to coverSuggested preparation: Explain how you would define the user journey, join events to transactions, and check for duplicate events or mismatched identifiers. Discuss how your SQL approach would handle large datasets.
How would you make data from multiple sources reliable enough for analysis?
What to coverSuggested preparation: Describe checks for missing values, inconsistent definitions, duplicates, and data freshness across clickstream, sales, and engagement sources. Explain when you would work with data engineering to correct an upstream issue rather than patching an analysis.
How would you investigate an unexpected change in user engagement?
What to coverSuggested preparation: Walk through exploratory analysis that distinguishes a real trend or outlier from a tracking or data-quality problem. Explain how you would segment the data and turn a finding into a decision a product or marketing stakeholder could consider.
How would you evaluate a product recommendation or personalization model?
What to coverSuggested preparation: Compare a simple baseline with a model built in Python or R, using a suitable machine-learning library, and explain your choice of evaluation measures. Discuss trade-offs such as relevance, limited interaction history, and whether offline gains translate into user outcomes.
How would you develop useful customer segments?
What to coverSuggested preparation: Explain which user behavior or transaction signals you would consider, how you would avoid leakage, and how you would judge whether segments are stable and actionable. Distinguish a statistically clear grouping from one that helps a business team make decisions.
How would you approach demand forecasting or pricing analysis?
What to coverSuggested preparation: Describe an appropriate baseline, time-based validation, and how you would assess forecast error or the consequences of a pricing recommendation. Explain how inventory or product data, where available, could affect your interpretation.
How would you design and interpret an A/B test for a product feature?
What to coverSuggested preparation: Define the hypothesis, assignment unit, primary measure, and checks for experiment validity before discussing statistical uncertainty. Explain how you would interpret a result that improves conversion but has an unfavorable effect on another business measure.
How would you deploy and maintain a machine-learning model?
What to coverSuggested preparation: Outline the path from reproducible training and validation to deployment and ongoing checks for data or performance changes. Discuss when you would retrain, investigate an upstream data issue, or revert to a simpler baseline.
How would you build a dashboard that supports an e-commerce decision?
What to coverSuggested preparation: Start with the stakeholder's question, then choose clear definitions and visualizations for measures such as conversion rate. Explain how you would present limitations and, where relevant, distinguish conversion from preferred business metrics such as LTV and CAC.
When might you use a big-data or cloud platform for this role's work?
What to coverSuggested preparation: Treat Hadoop, Spark, BigQuery, and cloud platforms as preferred familiarity, not mandatory tools for every task. Explain what data scale, storage, or deployment need would justify one, and what you would check before adding complexity.
Behavioural practice
Tell me about a time you aligned product, marketing, or engineering partners around an analysis.
What to coverSuggested preparation: Use a real situation with differing questions or priorities, describe how you clarified the decision and your actions, and state the result. Be specific about what you contributed rather than attributing the whole outcome to yourself.
Describe a time you worked with data engineering to resolve a data issue.
What to coverSuggested preparation: Give the situation, how you identified and communicated the accuracy or timeliness problem, and what you did while it was being resolved. Finish with the result for the analysis or data workflow.
Tell me about a time you explained a complex finding to a non-technical stakeholder.
What to coverSuggested preparation: Identify the audience and decision, then describe how you simplified the method without hiding uncertainty. State what the stakeholder understood or did as a result.
Describe a time an experiment or analysis challenged an initial expectation.
What to coverSuggested preparation: Set out the original expectation and the evidence, then explain how you checked your interpretation and handled disagreement. Close with the decision or next step and its result, without overstating what the evidence proved.
Tell me about a time you maintained or troubleshot an analytical model after its initial delivery.
What to coverSuggested preparation: Use a real situation, explain how you detected the issue and chose between a fix, retraining, or a simpler approach, and give the result. If your experience concerns an analysis rather than a deployed model, make that distinction clear.