About this role
The Creative Director – AI Performance Ads will own the complete creative engine for performance advertising, leveraging AI as a creative superpower to drive engagement and conversions. The role focuses on the end-to-end production of high-impact Meta performance ads, from conceptualization to final delivery. Responsibilities: Develop high-impact concepts, hooks, and scripts for Meta performance ads. Create AI-generated ads end-to-end, including visuals, characters, scenes, voice, SFX, music, and final edits. Lead a team of 3–5 editors, setting creative direction and maintaining speed, consistency, and quality. Turn ideas into short-form stories that feel like content rather than traditional ads. Own final creative QC before launch. Analyze performance metrics such as CTR, CPI/CPA, CPM, and installs to understand what wins. Turn performance insights into the next wave of creative concepts and tests. Requirements: Strong instinct for storytelling, consumer psychology, and short-form content. Hands-on experience with AI video, image, and voice generation tools. Ability to translate data into clear creative decisions. Proven eye for hooks, pacing, editing, and retention. Comfortable leading editors and providing sharp, actionable creative feedback. High ownership, fast execution, and a willingness to iterate based on performance data.