Technical practice
How would you discover a business owner’s underlying challenge in a first conversation?
What to coverThe role calls for strong questioning and listening before recommending a solution. Suggested preparation: describe how you would explore the current process, its business impact and the outcome the owner wants, then check that you understood correctly.
How would you assess whether an AI use case is worth pursuing for a small or medium business?
What to coverBusinessAI focuses on practical uses that save time, reduce costs or create opportunities. Suggested preparation: explain how you would compare the expected benefit with the effort of putting the idea into use, without promising an unverified result.
How would you recommend a BusinessAI program or membership without pushing the largest option?
What to coverThe posting emphasises recommending what is right for the customer rather than making a quick sale. Suggested preparation: explain how you would connect a recommendation to the customer’s stated needs and be clear about anything you would need to confirm before advising them.
How would you guide a prospect from the first conversation to a signed agreement?
What to coverThis role owns that full sales process. Suggested preparation: outline how you would confirm needs, discuss the recommendation, address questions and agree on next steps while keeping the decision conversational.
How would you follow up with warm leads from events, webinars, campaigns or the SDR team?
What to coverThose are the warm-lead sources named in the posting. Suggested preparation: discuss how you would use the context of a lead’s enquiry to make follow-up relevant and establish whether a further conversation is useful.
How would you build opportunities beyond the warm leads provided?
What to coverThe role includes developing an independent pipeline. Suggested preparation: describe a prospecting approach suited to conversations with business owners, and how you would judge whether an opportunity merits continued effort.
How would you use a CRM to keep your pipeline current and stay on top of targets?
What to coverThe posting asks for comfort with CRMs, an up-to-date pipeline and attention to sales targets. Suggested preparation: explain what you would record after a conversation and how you would use next steps and pipeline status to prioritise follow-up.
How would you adapt a presentation for a one-on-one meeting, Zoom call or webinar?
What to coverThe role presents in each of those settings and requires explaining complicated ideas simply. Suggested preparation: describe how you would adjust the level of detail and opportunities for questions while keeping the business benefit clear.
What information would you pass to Consulting and Product after a client signs?
What to coverThe posting calls for close work with those teams to make client handovers smooth. Suggested preparation: identify the customer’s goals, agreed recommendation, expectations and open questions as information to confirm and communicate.
How would you turn customer feedback into useful input on BusinessAI’s offerings?
What to coverSharing what customers are saying to help improve the offers is part of the role. Suggested preparation: explain how you would distinguish a recurring need from one customer’s preference and relay the context without assuming a product change is warranted.
Behavioural practice
Tell me about a time careful listening changed your understanding of a customer’s need.
What to coverThe role values good questions and genuine listening. Suggested preparation: use a real situation, the questions or listening actions you took, and the resulting change in your recommendation or next step.
Describe a time you put a customer’s outcome ahead of a larger or quicker sale.
What to coverThe posting explicitly favours an appropriate recommendation over pushing the biggest package. Suggested preparation: give the situation, the trade-off you faced, what you did and the result, without overstating the customer outcome.
Tell me about a time you created a sales opportunity through your own initiative.
What to coverThe role expects independent pipeline development as well as warm-lead follow-up. Suggested preparation: explain the situation, your prospecting actions and the result, including what you learned if the opportunity did not progress.
Describe a time you worked with delivery or product colleagues on a client handover.
What to coverSmooth handovers with Consulting and Product are a stated responsibility. Suggested preparation: set out the situation, how you communicated the client’s needs and expectations, and what happened after the handover.
Tell me about a time you reprioritised sales work in a fast-moving environment.
What to coverThe posting calls for a proactive approach and attention to pipeline and targets. Suggested preparation: describe what changed, how you chose between competing follow-ups or commitments, and the result of that choice.