About this role
The Lead Assistant Manager will lead marketing analytics initiatives for banking clients by leveraging AI/ML models and data analysis to optimize campaign performance. The role requires designing data-driven strategies, conducting customer segmentation, and delivering actionable insights to stakeholders.
Skills for this role
SASSQLTableauPythonAI/ML modelingMarketing AnalyticsData AnalysisCustomer SegmentationStatistical A/B testingSnowflake